The online course will provide learners with essential skills in SEO (Search Engine Optimisation), content writing, online transactions and social media to name but a few…

 
UNDERSTANDING-DIGITAL-PROMOTIONAL-ACTIVITIES-FOR-BUSINESS.jpg

UNDERSTANDING DIGITAL PROMOTIONAL ACTIVITIES FOR BUSINESS

Discover how digital promotions are an increasingly important part of an organisation's promotional activity, and the role they can play in an organisation's overall marketing.

stat2.jpg

“70% of marketers lack a consistent or integrated content strategy”

— Altimeter

THE-ROLE-OF-OFFLINE-MEDIA-IN-GENERATING-ONLINE-TRAFFIC.jpg

THE ROLE OF OFFLINE MEDIA IN GENERATING ONLINE TRAFFIC

The emphasis is not just on digital promotions but on the use of conventional established media such as newspapers, radio and TV.

EMERGENT-DIGITAL-TECHNIQUES-FOR-BUSINESS.jpg

EMERGENT DIGITAL TECHNIQUES FOR BUSINESS

Learn how to identify the advantages and disadvantages of new techniques in digital promotions.

seo.jpg

UNDERSTANDING SEO (SEARCH ENGINE OPTIMISATION)

Look at the process of internet searching from the customers' angle, and then see how SEO can be used to generate more traffic towards an organisation's website.

writting-comtent.jpg

WRITING CONTENT FOR DIGITAL PROMOTIONS

See how important content is in making a promotion successful.

social-media.jpg

UNDERSTANDING SOCIAL MEDIA

Find out what customers are using and what they want and expect from an organisation's communications into their online social world.

stat4.jpg

“49% of organisations do not have a clearly defined digital marketing strategy”

— SmartInsights.com

stat.jpg

“61% of marketers say growing SEO/organic presence is a high inbound marketing priority”

— HubSpot

THE-ROLE-OF-DIGITAL-MEDIA-IN-PROMOTING-A-BUSINESS.jpg

THE ROLE OF DIGITAL MEDIA IN PROMOTING A BUSINESS

Look at a range of different ways in which digital promotions can be used to reach the customer.

stat3.jpg

“Social Media captures over 30% of online time”

— Global Web Index

MEASURING-THE-EFFECTIVENESS-OF-DIGITAL-PROMOTIONAL-ACTIVITIES.jpg

MEASURING THE EFFECTIVENESS OF DIGITAL PROMOTIONAL ACTIVITIES

Learn why measurement is important and how this benefits your organisation.

 

Book now and enrol your staff for only £45

Name *
Name
dp-dog.jpg